What is creativity worth?

One of the first questions received at Koai Lab every week is: But how to charge for the time that I spend creating? And when you then charge 'something' it's where clients take most efforts to question the amount or the listing in general. It's a pain in the butt!

Why is it so hard to accept creativity as a valuable asset? I've seen so many designers, creators, makers, developers not charge for:
* their design thinking process
* their research phase eg. in ux-design or product design
* their (pre)development process in general eg. development of fabrics materials, colours, workflows
* their innovative process

And then, why is it so hard to accept that this takes some time? We experience these discussions at CLAUS CREATIVES ... "You calculate 6 hours for this, but I can do it easily myself under 3." My answer - then you're smart to do it yourself.

"I can do it in 3 hours..."

Or - "why should I pay you for no real output?" No real output? If we don't sit down for those 6 hours (or more) to create, there will be no output - it's that simple.
1. You've not fallen out of bed being an expert of something - you've studied, educated yourself, spend endless hours growing into the topic at hand that you now master and sell. Don't take these years for granted. Ensure you pay them back - right now, right here.

2. Your work brings (financial) value to your customer, they will sell more, grow quicker, being able to express themselves better to increase revenue - this means the investment they spend on you, will pay them back. Your job is to explain what the benefits are of why you charge them for what. Don't slack here.

3. Creativity (and this is still a myth to some people) doesn't mean you're always doing something with your hands (knitting, sewing, etc). Creativity could mean, that your brain is seeking innovative ways to tackle existing and new matters at hand - making it better, or smarter or more efficient. Meaning, your brain is at work, not necessarily your hands. Meaning, innovation doesn't always mean - a finished tech product.

So - please don't forget to charge for this valuable time, and don't walk away from a discussion (you know will come). There comes a time where this is not a point of discussion and people will ask you - really? Only 6 hours for that amount? And you state - yes, I'm an expert! Knowing that next time, you can charge more ;).

xo Arinda

Ensure your worth today, and try Koai Lab.

koai lab - try our 5 to 20min insights to change the way you work and run your business to win
starting at CHF 175/hr
You just started or are running a creative business (fashion, accessories, creative services, etc) and are hitting a wall. 
  • We deepdive into your business
  • We locate your (real) pain points 
  • We offer tools / templates for process
  • We connect you with industry experts
  • We motivate and innovate
  • We strategize with you within your means
  • We create growth for you and your business
Empty space, drag to resize
1. 15 minute connect call (free) 
Am I for you and are you for me? 
2. We start > by online meeting or in person (Zurich or Amsterdam) 
Up to you how many 'sessions' but mostly we talk 3 to 4 to make a real impact. 
for only CHF 32/month  
Digital 24/7 access to all Koai Lab has to offer. Industry Know-How in bitesize form, as your time is limited. 
  • Access to all, no hidden fees
  • Bitesize learning videos & exercises
  • Templates & Examples
  • Your own digital notebook
  • Access to the online Koai Lab community (connect with peers)
  • Industry Insights & Glossaries
Empty space, drag to resize
1. You start your 5 day trial 
(full access to all)
2. You decide if you want to pay by month or by year (can decide this in your account during your trial - by yourself)
3. Grow yourself and help to grow others
project depending
I love to inspire people during speaker events & workshops about consumerism, creative thinking and my Koai Lab let go, build & grow method. 
  • Inspire & motivate about the impact of visualization on creative business management
  • Facilitate creative problem solving and visualizing simple strategic maneuvers to move the needle
  • Facilitate customer understanding and why product is highly impacted by needs (offline and digital)
Empty space, drag to resize
1. You request availability and explain me about your event/workshop/needs.
2. We have a call to discuss details
3. I present an offer with deliverables
4. We have an amazing event where new insights are created and people are inspired to move the needle!
Created with